Free Modash Alternative for Personal Instagram Analytics

Searching for a Modash Alternative? A Guide for Individual Creators

If you're an influencer or creator, you've likely heard of powerful influencer marketing platforms like Modash. They offer incredible tools for brands and agencies to discover and vet influencers at scale. But what if you're not an agency? What if you just want to understand your own account's history and performance without a hefty monthly subscription? You're likely searching for a Modash alternative that fits your needs and budget.

This guide provides a fair and objective comparison between Modash, an enterprise-level influencer discovery platform, and FollowerAtlas, a free tool designed for personal Instagram data analysis. We'll explore their core differences in pricing, data sources, and ideal use cases to help you choose the right tool for your specific goals.

What is Modash?

Modash is an influencer marketing platform designed primarily for brands and agencies. Its core strength lies in its massive database of creators across Instagram, TikTok, and YouTube. The platform allows users to find influencers based on specific criteria (location, engagement rate, follower count, etc.), analyze their public-facing audience demographics, and manage marketing campaigns. It operates by analyzing publicly available data, making it an excellent tool for external research and discovery.

Key Features of Modash:

• Large database of influencers for discovery.
• Audience analysis for external accounts.
• Campaign management and reporting tools.
• Designed for B2B and agency workflows.

What is FollowerAtlas?

FollowerAtlas takes a fundamentally different approach. It is not an influencer discovery platform; it is a personal analytics tool. Instead of analyzing other people's public data, FollowerAtlas empowers you to analyze your own complete data archive, which you can request directly from Instagram. This includes everything from your earliest posts to archived stories, direct messages, and follower interactions—data that external platforms like Modash cannot access. It's free, requires no login, and processes your data securely on your own device.

Key Differentiators of FollowerAtlas:

• Analyzes your official Instagram data export.
• Reveals insights from archived stories, DMs, and full account history.
• Completely free to use with no subscription.
• No login required, ensuring 100% account safety and privacy.

Key Differences: Modash vs. FollowerAtlas

The choice between these two tools comes down to their intended purpose. One is for looking outward at the market, and the other is for looking inward at your own history.

1. Pricing & Affordability

This is the most significant difference for individual creators. Modash is a premium SaaS product with pricing starting at $299 per month, reflecting its value for businesses and agencies. FollowerAtlas is completely free to use, making it an accessible option for any creator, regardless of budget.

2. Data Source & Access

Modash analyzes publicly available data from influencer profiles. It cannot see private or archived content, such as your story archives, DMs, or historical follower data that is no longer public. FollowerAtlas works exclusively with your personal Instagram data export. This official file contains your complete history, allowing you to analyze content and interactions that have long been archived and are invisible to any external tool.

3. Use Case: Agency vs. Individual Creator

Modash is built for users who need to find and vet other creators for marketing campaigns. Its workflow is optimized for discovery, list-building, and outreach at scale. FollowerAtlas is built for the individual creator who wants to perform a deep-dive analysis of their own account. It helps you understand your personal growth, content performance over time, and audience interactions on a historical level.

4. Privacy & Account Safety

Modash is an external platform that operates without needing to log into your Instagram account. FollowerAtlas also requires no login and takes privacy a step further. Since it processes your data file directly in your web browser, your personal information never leaves your computer, offering maximum privacy and zero risk to your account's security.

When to Choose Modash

Modash is the right choice if you are:

• An agency or brand managing influencer marketing campaigns.
• In need of a large, searchable database to discover new influencers.
• Vetting potential partners based on their public audience data.
• Willing to invest in a premium, enterprise-grade marketing platform.

When to Choose FollowerAtlas

FollowerAtlas is the ideal free Modash alternative if you are:

• An individual creator, influencer, or social media manager.
• Looking to analyze your own historical performance, including archived stories and DMs.
• On a budget and need a powerful analytics tool without a monthly fee.
• Concerned about privacy and prefer a tool that requires no account login.

Feature Comparison: Modash vs. FollowerAtlas

Conclusion: The Right Tool for the Job

Modash is an excellent, high-value platform for its target audience: businesses that need to execute influencer marketing at scale. However, for individual creators seeking a free and private way to analyze their own deep history, it's not the right fit.

FollowerAtlas serves as a perfect Modash alternative for personal use. It focuses on a different, yet equally valuable, type of analysis—the one that looks at your complete journey using your own data. If your goal is to understand your own audience, content, and history without paying for enterprise features you don't need, FollowerAtlas is the clear choice.

Modash® is a registered trademark of Modash OÜ. FollowerAtlas is not affiliated with, endorsed by, or sponsored by Modash OÜ. This comparison is based on publicly available information as of the publication date.